Salesmanship

I had lunch today with a broker who asked why the term “salesman” seems to have dissapeared in our industry? He, like me, has been in the business a long time and remembered when our licenses from the state of Colorado actually called us all salesmen instead of brokers or broker associate.  So what happened?  Did we all become consultants to our buyer and sellers? Well yes I think we did.

So then are we salesmen? The answer is–Positively.  You are constantly selling yourself as their preffered provider of real estate services.  How do you do that? do you have a plan or do you just hope and pray they will use you in the future?  I don’t think that hoping and praying is much of a plan. So here is a goal for the new year: build an active plan to be able to sell your service.  work on your appearance (wear a tie more often) Work on your handshake and your smile. Dress for success. Work on your script, if the ask you “how is the market”? saying “great” might not be the smartest thing you could say when all the national media is saying the opposite.  Are you materials first class? Are you the most knowledgable and the person most committed to customer service-I mean real service?

Are you the best at what you do or do you settle for mediocrity or even worse. Tune up YOUR salesmanship.